The Asia Center management and Indonesian business representatives signed an agreement last Friday, offering greater access for Indonesian products in the Eastern European market.
With the signing of the agreement, the Asia Center management will provide 415 square meters of space at no charge called the Indonesian Resources Pavilion, which will be specifically dedicated to Indonesian products.
""We firmly believe that the Asia Center will become a definitive facility not only for the Hungarian but the European and Far Eastern trading activities,"" Asia Center managing director Rudolf A. Riedl said.
The Asia Center itself is a business and trading complex in Budapest, Hungary, made available specifically for retail and wholesale trade for Asian products including those from Indonesia.
Riedl said that considering Hungary lies at the heart of Europe, the Asia Center in the capital city Budapest could act as the gateway for Indonesian products, especially for the eastern part of the continent.
With its accession to the European Union in 2004, Hungary became part of a unified market with a free flow of goods. Those who are doing business in the country may freely reach any other member state of the EU and may enjoy additional advantages offered by Hungary, in terms of cheap labor, favorable business environment as well as business-friendly taxation system.
The building, which stands on 205,000 square meters of land, is the largest building in Europe that incorporates the basic principles of Asian art, and especially the Chinese science of spatial arrangement or Feng Shui.
According to Riedl, his management team would assist all Indonesian traders, wanting to open businesses at the center, with administrative procedures needed including visa administration, tenant training, legal services, bookkeeping or tax advice, logistics services, customs clearance, auditing financial statements, translation and marketing services.
""We will give the best services possible,"" Riedl said.
Ita Y. Djoemhana of the Asia Center Indonesia office said that she would hand pick each and every product or brand worthy of being promoted at the Indonesian Resource Pavilion.
""What I seek is quality and sustainability of the products. Indonesia has a lot quality products but sustainability is often an issue. Therefore, for a starting point, I would prefer a company or a brand that already has experience in exports,"" she said.
Ita also mentioned that garnering the potential of SMEs products for exports was also one of her foremost targets.
""The thing about SMEs or household products is that their end-designs sometimes need a bit of retouching to meet the taste of the European market. With that in mind, I have made arrangements with an excellent design consultant for strategies to increase the value of the products,"" she said.
Ita said that within a month, two containers would be shipped to Budapest and that anyone interested in shipping their products to Hungary could contact her at the Asia Center office in Kebayoran Baru, South Jakarta.
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